2009/01/30

Only Hope- Mandy Moore

Phone Calls

One hour phone interview with potential employers. I enjoyed the time talking to them, expressing my interest and my understanding about my capability and potential for their business. To my surprise, I did not have to demonstrate my Japanese language skill during the interview time. I was still delighted about having this opportunity (and excuse) to try catch up a little bit by reading a textbook and watching a movie. And guess what? I prepared my self introductions in Japanese this time. (Should get some formal revise though.... That's the "next step!") Additionally, I was quite delighted and confident to provide the answer about travel and relocation preference: "Are you willing to travel and/or relocate to Singapore or to Tokyo when requested?" "Yes I do."

Thirty minutes phone call with a friend, unexpectedly. Well, not really..... I thought I knew this contact would happen tonight, this way or that. And I was right. My instinct did not lie. Randomly we talked about my interview today, the school work on the other side, Japanese language and a little bit Japanese culture (why?!), and some more random teenage time stuff. Just realized one thing- sometimes it's harder to have this kind of unscripted talk....

Two more phone calls to come. One to a kind alum in East Bay area (resource: LinkedIn), the other to a very talented guy working in a marketing agency(resource: 2009 Kellogg Marketing Conference). I guess I have a lot talkings to do recently, which is wonderful! ^^




Can I admit that I prefer the second kind of talking more.....?

2009/01/28

Snowing Again

傍晚踱步出門參加活動,獨自,走在大雪紛飛的夜裡。
雪落在我的大衣、毛帽、臉頰上,真正寒的,卻依舊是心。

我想我還是逞強了,說了那些漫不在乎的話;
明明轉過的好幾個角落、踱過的好些個店家充滿的盡是那些杯桄交錯的記憶;
那些並不代表甚麼,卻又代表著些甚麼的生命剪影。
一個人踽踽獨行,在街燈下、大雪中被拉長的身影,耳機裡傳來的音響,誤打誤撞廣島之戀.....

因為珍惜,因為重視,所以放手;
因為目睹著你的苦,因為聽聞著他的漫不在乎,因為感嘆於世界上可笑的無止盡折磨迴圈,我更感覺淒涼。
不懂為甚麼人總是企求自己拿不到的東西,把那些唾手可得的寶貝束之高閣;
不懂自己甚麼時候變這麼堅強,居然默默的希望你得到你想要的,或者希望你也能快快優雅的放手,脫離那種痛苦。

像我一樣:脫離,還原,自在。





還記得第一場雪,有你、有我的那一場;
掌心有杯熱咖啡,拌著奶香、一點點晨光、一點點可頌飄香的那一場。
我也會記得這一場,雖然眼角有點濕潤,可是確信已經豁然開朗的這一場。

愛せなくていいから、ここから見守ってる、あなたが まだ...

2009/01/27

你的名字所代表的童話人物?

你是誰ㄌㄟ??測測你的名字所代表的童話人物
陳幸妤在此測試中代表的是白雪公主的後母。
http://www.ifate.com.tw/GoodArea/NamStory/input.asp

我是.......

童話人物

俏皮的月光仙子

人物性格

喜歡代替月亮逞罰壞人的月光仙子和滿腔正義氣血的妳很像,都愛打抱不平,為朋友兩肋插刀在所不惜,是朋友們敬愛的對象!
「心眼小、臉皮薄」並不是妳的特性,相反的妳天生具有源源不絕的熱情及活力,不設防的心容易與人親近,又喜歡幫助別人,因此可以結交到很多朋友
但你要釐清幫忙與多事之間的分際,不然不如意的結果對你是一個不小的打擊!

法寶

假面的愛

給你的建議

在月光仙子為難或喪失勇氣奮鬥時,晚禮服假面都會適時出現給予幫助或成為月光仙子勇氣的來源,讓她有繼續奮鬥的能力及堅持!
而妳,在失望時千萬不能忘記妳有比月光仙子更多的勇氣,因為你有很多的朋友在為你打氣加油!
因為妳的熱情及體貼得到了許多的朋友關心,但要小心時日一久妳可能會以為他們對妳的關心是理所當然的,進而失去了妳原有的可愛,失去了他們妳就形同缺了羽翼的鳥,再也無法翱翔天際!
所以妳凡事要量力而為,堅持到底,隨時修護勇氣的氣囊!

2009/01/26

Happy Chinese "Moo" Year~

From Post-NU Life- from the 3rd party at the evening....
This year, my Chinese New Year celebration came with series of events. I went for a dinner with Taiwanese American Chamber of Commerce senior fellows at Friday night, which was also the send off party for Ambassador Thomas Cheng. Great wine and cousin, valuable advices and warm encouragement, I seemed to see some light ahead gradually.

Saturday evening, the night before Chinese New Year's Eve, ROCSAs of Northwestern University, Illinois Institute of Technology and University of Chicago jointly hosted a get-together dinner with 140 participants in Chinatown. Most of us, upon request, dressed something red and/or gold to highlight the feeling of celebration. That's why you can see such a bright photo above.

Stories continued. At the same night, I went to two Karaoke parties also in Chinatown- one with mostly Chinese IMC students/alums, the other with mostly Taiwanese IMC + tech students. Many songs mingled to form a colorful night of fun. Similarly, many emotions mixed to form a bizzard night.

Officially, it's Chinese New Year's Eve here in Evanston. I joined Leo, Daphne G., Daniel and Andrew for a dinner at a Japanese restaurant KUNI, and moved for some drinks at Andrew's. We also saw one Nip/Tuck, played Wii tennis and Wii bowling, and watched some Australia Open with Cindy's attendance. On the ride back to my place, Leo, Andrew and I passed the moment when the clock hit 12.

"Happy New Year, guys! It's official now," I said when I opened the door.
The second one without my family, down.

2009/01/24

Someone Plz Sing This for Me?

寵壞了

我又想彈鋼琴了。尤其當我如此微醺的時候。

參加了一個event,又認識了一些新朋友,不過本來期待的會面無預警的消失,還是讓我瞬間低盪了。
或許人 真的應該要活得沒有期待,才不會失落,才會更加珍惜突如其來的恩典。

或許我,就是應該永遠維持清心寡慾,才不用在起起伏伏中很容易的迷失自己。

認真的說,這個時候給我彈幾曲隨意流瀉的旋律,我或許就能平復。
可惜,可惜......

2009/01/23

[感謝分享]當藝術遇上Gmail



From "當藝術遇上Gmail" at 外星人看廣告

Art + Creativity + Technology!

想到Google第一個直覺總是想到免費功能,但是只是免費個功能不足以吸引消費者前去使用,那麼是什麼吸引你去使用Google推出的各項服務?我想答案應該是簡單方便操作

上奇廣告(Saatchi & Saatchi)製作團隊正是想要表達出Gmail簡單且方便操作的特性。因此影片中撇除一般華麗炫目的效果而改以「人」的動作去描述網頁操作方式及相關技術,表達的意念就是要告訴俄羅斯的使用者:」Gmail是以人的角度為考量,專門設計給大家使用」。


在嘰哩咕嚕我聽不懂的語言以外傳達的,我覺得還有Gmail的"precision",這雖然也跟影片中的工作人員動作精準確實有關,不過正如轉錄文章其中一篇回應文所提及的,Gmail擋垃圾信的強大過濾功能,那種precision還有不斷改進服務的dedication也是讓許多Gmail用戶深愛他的原因之一,尤其相較於hxtmail和Yaxoo的垃圾信箱performance而言.....

Enjoy the video~

2009/01/22

Power of Piano

People who know me all understand what does this title imply: Yes I was down. Yes I was depressed. So yes, I tried my best to find a piano to play, and I made it! Luckily.

The angel tonight who helped open the door for me to McManus lobby was Jiunwen. She also brought me some hot tea and chocolate. I did not hesitate too long before I started to let the music flow, because I seriously needed to release the fire inside....

Mixed with all the emotions about home, childhood, God, mom, friends and future, my music cried and yelled for me. Jiunwen's company and song order also inspired me to try new songs and to play some long lost rhyms, sometimes long lost movement.

I was recharged, though my problem was not solved yet. It is still dim ahead, but I will find my solution.




Stay, or Go.

2009/01/21

About Obama's Inauguration Ceremony

Limelight Networks Reports Record-Breaking Internet Traffic for Today's Inaugural Address:
''Today's inauguration is an example of the global power of the Internet as a platform to unite. Like never before, people from around the world joined together to experience this historic moment,' said Nathan Raciborski, chief technical officer and co-founder, Limelight Networks, Inc. 'Such a powerful, unifying event was exactly what we envisioned eight years ago when we launched our innovative, network-based CDN, and we are pleased that our platform played such a major role in delivering today's ceremony to the world.'"
I was one of the online participants, and I can use my own example to demonstrate the power of this international event: I almost forgot to watch it but luckily was reminded by my TwitterFox messages from Darran in Ireland. Then I logged on to Facebook to view my saved event participation information, figuring out that I should actually go to CNN.com to view the video stream. I did it, and my popped-up screen had a sidebar from Facebook, which allowed me to change my "status" line to share with the world what I am watching. Oh by the way, since I forgot to log off my Facebook page, the new popped-up window automatically recorded my entry and did not ask me to log in again.

I actually saw two sidebars: one from my friends and the other from "everyone who is viewing this from Facebook." The latter one didn't get too much attention from me, but my Swedish friend Lena commented on my status and told me she was watching from Europe, too. My NTU friend Nicole Wu viewed it in Belgium, while another NTU friend Egbert Cheng constently updated his thoughts from Taiwan. I saw many "wows" from my IMC '09 Taiwanese friends in MTC Forum, Evanston when the anchor announced that YO YO MA was one of the performer; same thing happened to my elementary school friend Steven Hsu in New York. Please remember, my TwitterFox is still on, which allowed me to see the comments from Robin in Ireland and David in Los Angeles.

Do you still think I am alone watching the historical moment?

2009/01/20

Random Meetup, Unexpected Happiness

I met a new friend last night at a dinner, and we gathered for a Swedish brunch at Ann Sather around Belmont station today. This was totally unplanned, but it ended up as a very pleasant meeting.

After hopped on the L, I bumped into another surprise: Joseph in the ecom PhD program. We chit chatted about my current status and about some friends. As a Belmont resident, he also suggested me what to try in Ann Sather (although I still followed my heart to pick a Swedish Bagel Breakfast instead :P) Anyways, I was so grateful of talking to him and of being cared and valued. Also thanks to him, the journey to Belmont was shortened.

I was quite on time, so was my new friend. The interior design of Ann Sather was quite Scandinavian style (please forgive me of not brining my camera....) and quite cozy. According to Almond, it was frequently crowded, especially on weekends. "Waiting in the long line outside in this kind of winter could be quite killing, you know?" Fully understandable. My Bagel Breakfast was quite different from those I've tried before- it was stuffed with egg, bacon and other ingredients. Additionally, it came with a fresh fruit bowl (healthy!). I liked this new discovery, and felt bad about failing to finish the entire serving. Well, I will be back! (with camera!!)

Unplanned again, we headed downtown for a movie: Slumdog Millionaire. Frankly, I got little clue about what that movie was about before I went. I just followed my guts and instinct. Some little more: his taste. The storyline of this Indian movie was mostly sad and pathetic, however, luckily, the ending was warm. For so many times I asked myself: "So, where's your right to complain? There are SO MANY PEOPLE living in such bad condition and they are not complaining..." I was so glad that I followed my intuition and took some risk. Otherwise I might never see Slumdog Millionaire in my whole life. Moreover, if I chose to stay home instead, none of these feelings and pleasure would come enrich my day.
From Post-NU Life


Thanks for the kind invitation. Thanks for the unexpected happiness. Thank you Lord, for reminding me of your greatness and your gifts along the way.

Ann Sather
909 W. Belmont Ave.
Chicago, IL 60657
(773) 348-2378
(Very close to CTA Red/Brown line Belmont station, 3 min. walk)

2009/01/19

These Keep Me Busy

1. Job hunting: checking resources from:
2. Trying to meet people and to build up connections:
3. Get-together with old friends and meet new friends:
4. Try to learn a lot from news, blogs, articles about branding, about social media, about various industry and about the world.

5. Try to be tough, to be independent, to get used to loneliness......

2009/01/15

渴望「每天第一件事」的甜~


偶然戴起耳機聽音樂,深夜的吉他前奏很快的擄獲了我,想要關燈、點起蠟燭、享受靜茹甜甜的聲音甜甜的唱著她最愛的「每天第一件事」。很喜歡「每天分手回家第一件事就是複習,快樂和感動幾比幾;每天都是因為你而看見風和日麗,你為我發明最美的天氣」這一段,彷彿在那個當下我也看見、也感受到了你曾帶來的風和日麗。而我現在,會繼續聽著靜茹,期待下一次風和 日麗。

每天第一件事
梁靜茹 (作詞:姚若龍 作曲:伍仲衡)

你送的燈像在床頭放了星星
讓我每一個夢都閃耀著暖意
在捷運裡 一通貼心的簡訊
趕走了我的藍色星期一

你翻雜誌費心挑選的餐廳
不管它好不好吃 我都笑得滿意
我打了一年還沒送你的毛衣
你介不介意我改打圍巾

每天張開眼睛第一件事就是想你
空氣有草莓的香氣
每天幻想柳橙色的未來蓋在草地
讓我們發明最美的約定

你的周圍太多事要你煩心
就算我幫不了忙 至少讓你放心
我努力克服容易害羞的毛病
敢和你搶著先說我愛你

每天張開眼睛第一件事就是想你
空氣有草莓的香氣
每天幻想柳橙色的未來蓋在草地
讓我們發明最美的約定

每天分手回家第一件事就是複習
快樂和感動幾比幾
每天都是因為你而看見風和日麗
你為我發明最美的天氣

好像新鮮果汁純粹的透明
你在我瑪奇朵上 畫上了一顆心
你是我今天醒來第一個原因
這一次先聽我說我愛你

這一次先聽我說我愛你

2009/01/14

Core Values: Family, Hope, Loved

Thanks to Meetup.com, I attended a gathering hosted by Powerful You! Women Network- Evanston branch and talked to some generous women in this area. We played a game to sort out the values those are Very Important/Important/Not Important to me. Then focused on the Very Important pile to find the best 15, later top 10, top 5 and finally the top THREE. There were some hard decisions that I had to make, but my list couldn't be clearer:
From Post-NU Life: Chrystal clear snow flakes on my window

  • FAMILY: Will NEVER sacrifice ANYTHING related to my beloved family
  • HOPE: No hope, no life.
  • LOVED: I sacrificed "friendship" to be number 4 value but deeply believed that to be LOVED included the desire for friendship and beyond.
Truly, these are the things I live up to. I won't go anywhere without having these "weapons" with me. Almost bursted into tears, I shared with those ladies my final gratitude statement: "I am thankful for my family to support my decision of staying here now. Thankful for their love, and thankful for the hope they gave me."

*Top 4-10: Friendship, Pleasure, Advanture, Health, Romance, Passion, Intimacy

2009/01/13

Rip-off Company/position- The Latitude Group

Unfortunately I bumped into another one... AHHHHHHH I HATE THIS! I almost fly over....

The Latitude Group
(1 star rating, based on 13 reviews)
5901 Christie Ave. Suite 500
Emeryville, CA 94608
(510) 601-1073
thelatitudegroup.com

ilnana i. (Pleasant Hill, CA) 1 star rating, 1/11/2009

scam...umprofessional..dont waste your time..I walk in and they are watching transformers..Yikes. If you have real job experience and a college education don't waste your gas and time!!


Kelly K. (San Francisco, CA) 1 star rating, 1/2/2009

I gave this company one star because it will not let me put zero.

BIG WARNING to anyone who receives a phone call from this company!!

When I received a phone call from someone at The Latitude Group regarding an interview, I was unfortunately unable to do any research because of my location at the time. I drove out to the site, which was in a very old building that looked more like an industrial warehouse. When I entered the lobby of the office, it was full of other candidates also interviewing for the position. The type of people in there vaired considerably. There were people dressed in jeans, and people in their 40's sitting in the lobby, not people you would typically see interviewing for an "Entry Level Marketing position".

......TONS of bad review from yelp!.....


2009/01/12

Wanted

Someone came to the party for you.
Someone brought you what you asked for as a pure gift but not as a compensation.
Someone drove all the way to meet you and to assist you to learn a new skill.
Someone fell lying on your side just because you fell.

Someone, who cares.

2009/01/08

[Share]$20 Billion Company CEO... Takes the Bus

Thanks to a friend's kind sharing, I had the chance to read this article and to know more about the different way of demonstrating "leadership" in the East and in the West. To be specific, to learn from the Japanese example of the CEO of JAL(Japan Air Lines): Haruka NIshimatsu. I especially love a comment made by the blogger: "True leadership is humble." I can recall the time when I worked with Jonathan Blum and his team from YUM! Brands for the World Hunger Relief Week. He always respected our ideas and valued our comments; his sincerity touched everyone of us in the classroom when he presented his discoveries in the country in need. As one of the top leaders in the Brands, Jonathan acted just like one of our friends. Never bossy. Read the article below. Watch the clips. Enjoy!

$20 Billion Company CEO... Takes the Bus


With all the talk of corporate jets and massive bonuses for the CEO's of failing companies, here's a jolt of true leadership inspiration. Haruka NIshimatsu, CEO of JAL (Japan Air Lines), is featured in this YouTube clip, and there are many lessons. Perhaps this clip should be forwarded to the likes of Wagoner, Mulally, and Nardelli. Take two minutes to watch this, then we'll return to discuss a bit.



...if interested, continue reading...

2009/01/07

KOH+ 「最愛」 柴咲コウ+福山雅治


最愛
柴咲コウ+福山雅治

夢のような人だから
夢のように消えるのです
その定めを知りながら
捲られてきた季節のページ
落ちては溶ける粉雪みたい
止まらない想い
愛さなくていいから
遠くで見守ってて
強がってるんだよ
でも繋がってたいんだよ
あなたが まだ好きだから
もっと泣けばよかった
もっと笑えばよかった
バカだなって言ってよ
気にするなって言ってよ
あなたに ただ逢いたくて

初めてでした これまでの日
間違ってないと思えたこと
陽だまりみたいな その笑顔
生きる道を照らしてくれました
心の雨に傘をくれたのは
あなたひとりだった…
愛せなくていいから
ここから見守ってる
強がってるんだよ
でも繋がってたいんだよ
あなたが まだ好きだから
おなじ月の下で
おなじ涙流した
ダメなんだよって
離れたくないって
ただひとこと ただ言えなくて

いつか生命の旅
終わるその時も
祈るでしょう
あなたが憧れた
「あなた」であることを
その笑顔を 幸せを
愛さなくていいから
遠くで見守ってて
強がってるんだよ
でも繋がってたいんだよ
あなたが まだ好きだから
もっと泣けばよかった
もっと笑えばよかったのかな
バカだなって言ってよ
気にするなって言ってよ
あなたに ただ逢いたくて
あなたに ただ逢いたくて

私もその気持ちがあるの...「愛せなくていいから、ここから見守ってる、強がってるんだよ、でも繋がってたいんだよ、あなたが まだ好きだから...」本當の幸せは二人と一緒に作る物だよ。そんなに好きでも、彼は自分の人生が行きたいたら...

私、遠くて、ここから見守ってる。




まだ好きだから。

Rip-off Company/position- US Marketing Alliance

Why I've always run into this kind of opportunity and got contacted by these people.. :( All I ask for is a good job.....
Report: US Marketing Alliance (USMA), Rancho Cucamonga, Wanis Naguib, Cydor

Category: Sales People

US Marketing Alliance, Rancho Cucamonga, Wanis NaguibUS Marketing Alliance (USMA), Rancho Cucamonga, Wanis Naguib The Real Truth About US Marketing Alliance, Cydcor: Everything is all a lie, You Assume All the Risk Rancho Cucamonga California

*REBUTTAL Individual responds ..Another Scanno complaint

Phone: 909-483-3000/ Fax: 909-483-3019
9227 Haven Ave. Suite 220, Rancho Cucamonga, Ca. 91730
Rancho Cucamonga, California, 91730
U.S.A.

Submitted: 4/7/2007 2:06:45 AM//Modified: 11/26/2008 2:07:17 PM

So lets start from the beginning, First I applied like everyone via the internet. I immediately received a call, was scheduled for a first round interview. I met with a guy named Wanis Naguib. The first round interview last for all of 5 minutes and nothing was really discussed more than the mission of US Marketing Alliance. Which made sense but nothing was discussed of the position being offered. I said all of 5 sentences in my interview, so I was shocked to hear back from them that same day. The admin called me back and said 'Wanis was impressed by you and would like you back for round two...' Meanwhile in my head I'm thinking 'HOW!?' I didn't say anything in the interview. So I agreed to come back. Again not knowing what to expect.

2nd Interview: I had went out on a 2nd interview with a guy that was HIS TOP REP! That was B.S. But he was nice. We spent all day going door to door or aka Business to Business to 'acquire new customers.' Truthfully we walked in unannounced and most of the time we were annoying to most people. One of the most common arguments was we the 1 million'th person to solicit them on merchant processing. Which at the end of the day I determined was a shady industry. To many people loose money while people like IMS and Intuit company and Cydcor, US Marketing Alliance make their money.
Lets talk about the people who loose money, First, the companies that we saw. I could tell that IMS is a broker like everyone else screwing people out of money for Visa and Mastercard. Next, the field rep-the very same job I was on an interview for. This JOB IS 100% Commission. Which isn't that bad but we only make a one time commission, and all gas, cell, every other expense is all on me. So I ASSUME ALL THE RISK!.... continue

2009/01/05

Thoughts on "Hey Google, Facebook: I've Got Some Resolutions For You"

The following article is posted on Advertising Age. The writer pointed out several important trend about blogging, twitter, facebook, online search and e-commerce. Protection of privacy is vital. Integrating services/products with other platform and finding the innovative way to serve the unmet needs are also worth working on for the new year. Follow his words and check it in detail, you will enjoy it.
--
Hey Google, Facebook: I've Got Some Resolutions For You
My Top 20 New Year's Wishes for Digital Media
Posted by David Berkowitz on 01.05.09 @ 08:00 AM


I've got a few New Year's resolutions for 2009, like sticking with more edamame and fewer shrimp tempura rolls topped with spicy tuna (which Ichiro on New York's Upper East Side mysteriously calls a Manhattan roll). I've got even more resolutions for digital media -- including those for me, for the industry at large and for certain key players.

For Me:
1. More Twitter listening, especially with frequent usage of tools like Twitturly that aggregate Twitter buzz.
2. Blog more. Twitter hurt some of the blogging for awhile but it's meant to complement blogging, not replace it (for most).
3. Get my blog off a TypePad template and start diving into the advanced features. Facebook Connect, here we come.
4. Peruse less e-mail and unsubscribe from anything that doesn't make a difference in my day.
5. Pick up the phone more. It's still one of the best social-networking tools.

For the Industry:
6. End the term "viral" for once and for all, until after something has really spread through viral growth.
7. On that note, don't call something a viral or word-of-mouth marketing success when its uptake is directly the result of a multimillion-dollar media blitz.
8. Accept that engagement means something different in every medium and channel. Stop using it as a catch-all term.
9. Plan holistically. Even if you can't integrate a tactic with everything else, plan it in conjunction with something. That's often a step up.
10. Figure out how and when the social graph affects advertising. Let's see if it's really any better than other forms of demographic, behavioral and psychographic targeting.
11. In the process of understanding that, respect consumer privacy to the fullest. Don't just dismiss it or say consumers are fine with it because it's covered by Facebook's terms of service (something I heard a vendor say recently).

For Google:
12. Add Trends-style charts to Google Blog Search already. Really, you're on the verge of making other blog search services irrelevant. Just finish the job.
13. Add Google Gears support for Gmail.
14. Don't be evil. Please. Don't compromise for short-term gains just because the economy's hurting.

For Yahoo:
15. Survive. A lot of us are still rooting for you.

For Microsoft:
16. Come up with new products integrating the internet with furniture. The Surface put the internet on a table. Imagine what you could do with a chaise lounge or a credenza.

For Amazon:
17. Come up with a really good gift recommendation engine already. You're so good at recommending things for me, and yet for gifts, year after year I wind up shopping elsewhere.

For Facebook:
18. Give Lexicon a much-needed upgrade. Providing agencies and advertisers with self-service tools to show what people are talking about on your site can encourage them to do more to reach those users. We in the ad world love pretty graphs.
19. Add a real search engine. This is ridiculous already. And that goes to just about all you social networks. Maybe the reason comScore's saying you and MySpace are such large search engines is that it takes 20 searches to find anything or anyone on your site.

For Barack Obama:
20. Whether or not social media played a material role in your election, you showed that you know how to use the various channels to galvanize your target audience and you effectively adapt your strategy to each channel. Change.gov promises more of the same (in a good way). Now let's see how you can use social media to unite one of the most diverse real-world social networks there is: the United States of America.

~ ~ ~
David Berkowitz is director of emerging media for 360i. He has written dozens of articles covering media, marketing and technology for several trade publications over the past decade and has spoken at Digital Hollywood, Ad:Tech, SMX, OMMA and dozens of industry events. He blogs regularly at Inside the Marketer's Studio.

2009/01/04

Rock Climbing in Naperville. How Familiar

From 090103-Rock Climbing
Purely by accident, I knew about the opportunity to go for an indoor rock climbing in Naperville from friends. Since I've not been on the rock for some time since September '08, I joined them for the first rock in the US. "Vertical Endeavors" located in Warrenville inside the Lifetime Fitness. It has various routes for all age groups and levels, which is quite impressive. This is my first time to try the way with automatic rope to hold me on the rock. I didn't really like it because it limited my control over the pace and did not allow me to rest on the go. Up, or down. I believed I could finish most of the routes I tried yesterday if I could stop in the middle for a while to rest, and to continue. Anyways, I like the experience to climb again.

Interestingly, the entire experience kept reminding me of the quote in Y17: "It is a belief to climb up(向上爬,是一種信仰)" It also made me think about my lovely climbing friends in Taiwan- Chi-yu, Johnny and Howard.

Where is the next rock?

Vertical Endeavor (Inside the Lifetime Fitness building)
28241 Diehl Rd.
Warrenville, IL 60555
(630)836-0122
Entrance fee $15.
Full package rental (harness, climbing shoes and the powder) + $10; harness rental only +$4

2009/01/03

[品牌經營我見我思]20年前催生台灣燈會 毛治國擬吹熄燈號

在中國時報上面偶然看到的報導。下面段落粗體的部分,尤其橘字的部分實在太重要了!在IMC的學習裡我已經不斷經歷到關於商品/服務名稱、形容用詞、品牌定位等等字字斟酌句句衡量的情形,尤其當我們做得多數顧客委託案都是以全球級的規模作為發想,實在不得不謹慎於定名這種事情的時候。「台北燈會」因為地點的更改改為「台灣燈會」首先在活動名稱上面就做了並非不得不改的犧牲;活動舉辦形態又因著每年地點的更動而需要多所調整,並且導致了更多因為重頭開始策劃的而浪費的人力物力及時間成本,不僅對本地人來說品牌形象模糊化,對於需要提早規劃行程的外國觀光客而言更讓此一不定性成為遏殺參與機會的大殺手,實在非常可惜.....

如果台灣燈會還要續辦,而且還是要全國各縣市輪轉辦,從品牌經營的角度上來說,不妨考慮類奧林匹克模式:在今年(2009)的燈會舉辦前完成下下一年(2011)的主辦縣市遴選,並在今年的燈會末尾接棒給下一年(2010)的主辦縣市,這樣一來不僅幫後一年的活動暖身,有利於海外遊客/旅行團的行程規劃,更可以收各縣市間彼此經驗傳承之效。
個人淺見,還請大家不吝指教。
--
20年前催生台灣燈會 毛治國擬吹熄燈號
中時電子報 2009-01-03【黃如萍/台北報導】
台灣燈會今年堂堂跨入第二十年,一手催生台灣燈會的交通部長毛治國表示,台灣燈會的國際宣傳及文化資產傳承效果已達成,交通部將全面檢討是否繼續舉辦台灣燈會,評估後不排除停辦。

毛治國指出,台灣燈會原本稱為台北燈會,當初倣傚日本北海道雪祭,想在國際觀光市場上建立屬於台灣的品牌形象,讓國外旅行團規畫安排台北賞花燈的行程。

但燈會在台北舉辦十一年後,因為政黨輪替,舉辦地點移出北市,同時改名為台灣燈會,對於這樣的安排,毛治國首度公開表示,他個人很有意見,因為國際品牌不能亂換名稱,否則品牌效益就沒有了

毛治國強調,燈會移師全省各地後,台北燈會的「標籤」不再,十年多的經營成果未能延續。

他透露,日本觀光團曾抱怨,台灣燈會的舉辦地點換來換去,而且燈會地點決定太晚,對於至少半年前就已包裝及行銷國外行程的日本旅行社來說,來不及納入行程

交通部觀光局統計,去年台灣燈會約吸引六百七十萬人次,但來台觀看台灣燈會的外國旅客僅約兩千人次;今年因在宜蘭舉辦,距離台北都會區較近,方便外國旅行社安排一日遊行程,預估可吸引超過五千人次的外國旅客看燈會。

毛治國指出,二十年前台灣觀光資源有限,觀光局創造了燈會活動,希望能立即包裝成旅遊產品,吸引國外觀光客來台;現在台灣軟硬體設施都已大幅增加及提升,政府及民間可以包裝及行銷的資源很多,且觀光的最高境界就是無處不可觀光,燈會是否舉辦有了重新定位的空間。

主燈原始發想 方便長官開燈【黃如萍/台北報導】

「擔心民眾四處趕場,所以辦了台北燈會」、「想到燈會應該有儀式,長官要開燈,而有了主燈的構想」,台灣燈會創始者交通部長毛治國表示,第一屆燈會從發想到展覽,不到四個月,抱著且戰且走的心態,竟也創造出另一種代表台灣主要節慶的風格。

一九八九年九月擔任交通部觀光局長的毛治國,因當時交通部長張建邦一句「不要讓北市民眾奔波於萬華龍山寺、松山慈祐宮及北投關渡宮賞燈」,因此開始籌畫台北燈會。

毛治國說,燈會第一個碰到的問題就是在哪裡舉辦?當時台北市國父紀念館正在進行場地整修,只好改以中正紀念堂為目標,然而實地走了一趟國家音樂廳及國家戲劇院後,他整個人都傻了,空間大到不知要擺多少花燈才能填滿,最後決定以紀念堂四邊道路為展示空間。

「張羅好後才想到,燈會應該有儀式,長官要開燈,展區燈都在外圍,只好擺一個主燈在紀念堂的園區中央。」毛治國指出,觀光局找來雕塑、民俗、歷史、易經等專家組成顧問團,開始構思主燈概念。

當時想到燈會要年年辦,因而提議以生肖為主題,那年雖是馬年,但考量中國人喜歡龍,故以龍馬精神為主題,決定主燈造型是龍,併力邀國內雕塑大師楊英風製作主燈;有了主燈,當然也要搭配燈光及音樂,才能熱鬧,為了展現燈光效果,開燈選擇在日落之後。

2009/01/01

Last Night of 2008, First Morning of 2009

Chinese style dinner with a group of friends in Chinatown of Chicago; Karaoke for 3.5 hours before we moved on for the Navy Pier fireworks; Fireworks from distance with the car illegally parked on the street.

I got company, a bunch of old friends and some new ones, but I greedily desired for some other excitements: Something that make the fireworks look more charming, something I could sing for with my beautiful voice, something I would arrange voluntarily for.

"Any wishes for the new year?" A friend asked me when appreciating the fireworks. I have prepared some answers already, besides GET A JOB.

May dream come true.
To companies who possess, or are passionate about obtaining and maintaining global reputation, Wendy is the diligent and professional digital marketer who is experienced in digital marketing, is always energetic about solving challenges in the new media field to help the business grow, and can optimize her contributions by utilizing her multilingual and multicultural background.