So Useful! Submit Express Analyzer!

In the e-commerce lecture of "The IMC Capstone" class, I just learned to use an interesting tool to take a look at the web analysis data derived for Web sites:

http://www.submitexpress.com/analyzer/

Its main focus was to know how the words displayed on the site relevant to the message it would love to deliver to its visitors. Reminded by our teacher, I inserted several competitors Web site to compare....

Key findings:

1. Web site title matter! Number of charaters and the contents should be relevant to the site contents. This especially matters for small business owners who would love to have their site popped up when others search.
2. Make your search page contents attractive and informative! For my example below, Lancome did a better job.
   

I'll continue my work further, but you get the idea :) Enjoy!

CLINIQUE.COM

Status.
Status:	200 OK
Web Server:	Apache
Content:	text/html, text/html; charset=ISO-8859-1
Meta tags report for: http://www.clinique.com/
meta tag	length	value
Title:	121	Clinique - Say Hello to Great Skin - 3-Step Skin Care, Turnaround, Repairwear, Foundation, Lip Gloss, Eye Shadow, Mascara
Meta tags analysis.
Title:	This tag contains too many characters. This tag contains 121 characters. This is too many for what we would consider a 'robot friendly' web page. The maximum number of characters we recommend for this tag is 80.
Description:	Found no description meta tag. The description meta tag is used by most of the search engines. Consider to add a description meta tag.
Keywords:	Found no keywords meta tag. The keyword meta tag is still used by many search engines. Consider to add a keyword meta tag.
Robots:	Found no robots meta tag. This tag is not really required but helps spiders to index the web page.
Author:	Found no author meta tag. This tag is not really required but helps for your (company) name recognizing.
Web page analysis.
The size of the web page is to big. The size of the web page is 66393 bytes. The web page load time. The web page load time is 2 seconds.
Your site displayed on a search engine page.
Clinique - Say Hello to Great Skin - 3-Step Skin Care, Turnaround, Repairwear, Foundation, Lip Gloss, Eye Shadow, Mascara http://www.clinique.com/

LANCOME.COM

Status.
Status:	200 OK
Web Server:	Microsoft-IIS/6.0
Content:	text/html; charset=utf-8, text/html;charset=iso-8859-1
Meta tags report for: http://www.lancome-usa.com
meta tag	length	value
Title:	74	Lancome Perfume, Cosmetic, Make up, Skin care, Sun & Body care, Men care,
Description:	152	Shop Lancome's full selection of perfume, cosmetic, make up, skin care, men products, and more. Free Shipping for orders over $50 for My Lancome members
Robots:	12	INDEX,FOLLOW
Meta tags analysis.
Title:	Title relevancy to page content is very poor. The Title relevancy to page content is 25%.
Description:	Description relevancy to page content is very poor. The Description relevancy to page content is 38%.
Keywords:	Found no keywords meta tag. The keyword meta tag is still used by many search engines. Consider to add a keyword meta tag.
Robots:	The Robots meta tag contains no errors. This tag contains 12 characters.
Author:	Found no author meta tag. This tag is not really required but helps for your (company) name recognizing.
Web page analysis.
This page contains too many URLs. This tag contains 104 urls. Some Search Engines have problems with more than 100 urls on a page. The size of the web page is to big. The size of the web page is 51950 bytes. The web page load time. The web page load time is 2 seconds.
Your site displayed on a search engine page.
Lancome Perfume, Cosmetic, Make up, Skin care, Sun & Body care, Men care, Shop Lancome's full selection of perfume, cosmetic, make up, skin care, men products, and more. Free Shipping for orders over $50 for My Lancome members http://www.lancome-usa.com

MACCOSMETICS.COM

Status.
Status:	200 OK
Web Server:	Apache
Content:	text/html, text/html;charset=iso-8859-1
Meta tags report for: http://www.maccosmetics.com/
meta tag	length	value
Title:	15	M·A·C Cosmetics
Meta tags analysis.
Title:	Title relevancy to page content is poor. The Title relevancy to page content is 50%.
Description:	Found no description meta tag. The description meta tag is used by most of the search engines. Consider to add a description meta tag.
Keywords:	Found no keywords meta tag. The keyword meta tag is still used by many search engines. Consider to add a keyword meta tag.
Robots:	Found no robots meta tag. This tag is not really required but helps spiders to index the web page.
Author:	Found no author meta tag. This tag is not really required but helps for your (company) name recognizing.
Web page analysis.
The size of the web page is to big. The size of the web page is 51270 bytes. The web page load time. The web page load time is 1 seconds.
Your site displayed on a search engine page.
M·A·C Cosmetics http://www.maccosmetics.com/