From Brown Karen about "Marketing Finance"
Textbook: "
Analysis for Financial Management" by Robert C. Higgins
(preferably the 8th edition, unless there is now a 9th edition)
Other requirements: encourage to begin reading the Wall Street Journal or other business news.
To companies who possess, or are passionate about obtaining and maintaining global reputation, Wendy is the diligent and professional digital marketer who is experienced in digital marketing, is always energetic about solving challenges in the new media field to help the business grow, and can optimize her contributions by utilizing her multilingual and multicultural background.
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