Student Life Report
- Academic Part:
Four courses this quarter (Jan. 7- Mar. 15)
- Database Marketing & Analysis- TOUGHHHHH
Tons of group assignment either in class or take-home and intensive training on using SPSS and Excel to analyze data.
Five people group projects throughout the quarter till the final one.
Group member: Yoonjung(KR), Ateeq(Pakistan), Nishant(India), Matt(US), and I.
- Media Economics & Technology- Interesting
Tons of readings, but since it centers the very up-to-date issues and helped to understand the new media economy, I expected it a lot~
One group project including presentation (theme unknown) and one take home final.
Group member: Ann(Thai-US), Kara(US) and I.
- Marketing Finance- TOUGHHHHH
Balance Sheet, Income Statement, Cash Flows....
Owner's Equity, Stock, Net Earning....
Yeah I know, I'm not a number people~ I'll suffer a lot for this....
Must become good friend with Excel
Midterm and one huge company analysis group project for final.
Group members of four will be assigned by professor according to midterm scores.
- Stakeholder and Customer Relationship Management
Another interesting/useful subject for me when I'm so far more interested in branding & PR kind of thing.
One group project- new media practice on "Viral Marketing."
Group member: Myriam(Morocco), Annabel(CN), Annie(CN), Nishant(India) and I
- Career Related Part:
- Have-to-go OPT workshop
- Find out "WHAT I WANT TO DO!!!!"
- Residency application, including resume revision, cover letter and interview preparation
- Extracurricular Part:
- InNUvation webmaster, ROCSA webmaster
- Full-time IMC Student Advisory Council member meeting three times per quarter
- Academic events, e.g.
- Other social events from time to time, e.g.
- Emotional Part:
- Well, be more independent....
- H relations H relations H relations H relations
- Relationship with God!
I only have 24 hours a day?!
To companies who possess, or are passionate about obtaining and maintaining global reputation, Wendy is the diligent and professional digital marketer who is experienced in digital marketing, is always energetic about solving challenges in the new media field to help the business grow, and can optimize her contributions by utilizing her multilingual and multicultural background.
3 comments:
Dear Wendy:
would you mind to share NU-IMC's textbook or reading material list for public reference?
Thank you.
Dear Lin,
Here it goes~
~Database Marketing & Analysis~
1. Norusis (2005), SPSS 15.0 Statistical Procedures Companion, Prentice-Hall.
2. Berry and Linoff (2004), Data Mining Techniques, Wiley, 2nd edition.
3. Iacobucci and Calder (2003), Kellogg on Integrated Marketing
4. Siegel (2004), Practical Business Statistics, Irwin, 5th edition.
5. Churchill and Iacobucci, Marketing Research
+Course Packet(cases or other material prepared by prof.)
~Media Economics & Technology~
1.Audience Economics: `Media Institutions and the Audience Marketplace by Philip M. Napoli ISBN: 0231126530
2.AdCult, James Twitchell, 1996
ISBN: 0231103255
3.The Search:-How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture, by John Battelle, University Press, 1996
ISBN: 1-59184-088-0
~Marketing Finance~
Analysis for Financial Management, Robert C. Higgins
+Course Packet(cases or other material prepared by prof.)
~Stakeholder and Customer Relationship Management~
1.The Wisdom of Crowds
by James Surowiecki
2.The cult of the amateur
by Andrew Keen
3.The New Influencers
by Paul Gillin
Dear Wendy,
THANKS YOU SOOO MUCH!!! muahh!
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