Happy to be a part of Robin's great summer memory! (Catch me if you can @ 00:13) Dude, I would love to see you again someday! Hmmm, where should that be?
America 2008 from Robin Blandford on Vimeo.
2008/08/28
Sweet Sweet Words from People
Prof. Don Schultz wrote us an impressive email that was so touching and nearly made us burst into tears;
Prof. Tom Collinger had quite positive opinion about our/my achievement in KFC project and the entire Global Residency experience;
Eileen Z. pointed out several good quality in me which she found out during our days together. At least, she noticed that I wrote different, customized emails to thank three parties of the participants who attended our final presentation.
All these above, I have striven hard for and thus earned the sweet fruits now. They are still so overwhelming and way beyond my expectation. The only thing I can say now is....
Prof. Tom Collinger had quite positive opinion about our/my achievement in KFC project and the entire Global Residency experience;
Eileen Z. pointed out several good quality in me which she found out during our days together. At least, she noticed that I wrote different, customized emails to thank three parties of the participants who attended our final presentation.
"Goodness, you are great. You sent out those targeted emails at THAT night!"
All these above, I have striven hard for and thus earned the sweet fruits now. They are still so overwhelming and way beyond my expectation. The only thing I can say now is....
PRAISE THE LORD!
2008/08/26
爆肝芝加哥走透透之行
其實真的很累ㄟ XD
可惡......等我衝完再來PO照片寫心得！
已經綜衡芝加哥南北了，殺！！
可惡......等我衝完再來PO照片寫心得！
已經綜衡芝加哥南北了，殺！！
如果不要同時在晚上回來看到白目人留言，
打開資料又發現白目人幹了不負責任的事情屁股拍拍就消失，我應該會更開心一點
息怒～
打開資料又發現白目人幹了不負責任的事情屁股拍拍就消失，我應該會更開心一點
息怒～
2008/08/23
KFC Presentation is a BLAST, Period!
感謝所有朋友的關注與集氣，我的夏季實習- KFC企劃及簡報圓滿成功的完成啦！其實昨天整個的歷程真的很驚心動魄，因為我們彩排了一整周的簡報在昨天上午開始因為簡報系統Adobe Connect的無預警伺服器當機，完全無法照原計畫進行，而緊急變出B計劃因應。在正式簡報開始前的約莫半小時伺服器系統又恢復運作，於是我們興高采烈的回頭採用我們最熟悉的A計劃進行。為了讓A計畫能順利進行，幾個檔案要重新上傳，設定要重新調整，而手忙腳亂的處理這些事情的同時，熱情的參與者紛紛已經到達會議室，或者撥了電話進來、線上登入了簡報系統期待簡報的開始.....
當科技問題遇上了公關問題，中國客戶遇上了美國客戶，系上一個比一個頭銜大份量重的教授以及官階一個比一個高的客戶遇上了我們這群總是有些小地方還沒有漂亮處理卻又恰巧遇上如此危機的學生，呼，這一天對我們而言真是集了所有的震撼教育於一身....
我的團隊共有五人，最終決定由美國人Eileen與我分攤各半的簡報內容，各負責講述20分鐘的內容。點頭接受這個大挑戰的時候我掙扎了很久，「我真的有信心可以用我的破英文去獻醜嗎？表現得好自然會為我的個人形象加分，但是一旦搞砸了，可真的是丟臉丟到國外了（美國、中國我都待不下去了....）」
「會砸的可能性多高？」我問我自己。「這個玩下去真的賭很大喔！你的職涯搞不好就賭在這個決定上了喔！」
牙一咬，我接下了這個任務，然後花了一個禮拜的時間練習、彩排，也讓Eileen幫我修改很多不順暢的地方，也接受師長、隊友與Myriam的建議去調整說話速度等等。要讓我為自己的臨場表現打分數的話......90分!（滿分100）因為真的上場時我吃的螺絲少很多，語氣也更自然，自己也很享受在這個Show裡面：）可能也是因為彩排時畢竟沒有觀眾（聽眾）所以沒有聽到他們的反應，正式上場時有他們的驚呼、笑聲、拍掌聲等等，反而讓我更好掌握說話的步調、開小玩笑的時機。
另個讓我覺得這場簡報很成功的原因，還有參與者這個層面。我們的小事排場真的很大....
一切都值得了。真 的。
舉杯，用Eileen帶來的香檳，我們一起慶祝我們漂亮完成任務！
當科技問題遇上了公關問題，中國客戶遇上了美國客戶，系上一個比一個頭銜大份量重的教授以及官階一個比一個高的客戶遇上了我們這群總是有些小地方還沒有漂亮處理卻又恰巧遇上如此危機的學生，呼，這一天對我們而言真是集了所有的震撼教育於一身....
我的團隊共有五人，最終決定由美國人Eileen與我分攤各半的簡報內容，各負責講述20分鐘的內容。點頭接受這個大挑戰的時候我掙扎了很久，「我真的有信心可以用我的破英文去獻醜嗎？表現得好自然會為我的個人形象加分，但是一旦搞砸了，可真的是丟臉丟到國外了（美國、中國我都待不下去了....）」
「會砸的可能性多高？」我問我自己。「這個玩下去真的賭很大喔！你的職涯搞不好就賭在這個決定上了喔！」
牙一咬，我接下了這個任務，然後花了一個禮拜的時間練習、彩排，也讓Eileen幫我修改很多不順暢的地方，也接受師長、隊友與Myriam的建議去調整說話速度等等。要讓我為自己的臨場表現打分數的話......90分!（滿分100）因為真的上場時我吃的螺絲少很多，語氣也更自然，自己也很享受在這個Show裡面：）可能也是因為彩排時畢竟沒有觀眾（聽眾）所以沒有聽到他們的反應，正式上場時有他們的驚呼、笑聲、拍掌聲等等，反而讓我更好掌握說話的步調、開小玩笑的時機。
另個讓我覺得這場簡報很成功的原因，還有參與者這個層面。我們的小事排場真的很大....
- IMC系上的參與者包含了IMC之父Don Schultz親自到場（老天....他走進教室的時候Eileen跟我快腦充血了....），系主任Tom Collinger、案子的指導教授Tom Hayden也在會議室裡。另外還有一個教授遠端連線進來全程參與。系上的Career Service兩個Staff也都到了（這又是2/2的比例）。班上另一組負責Pizza Hut的同學也有至少兩位連線進來。
- 上海客戶端，我們也有約十人的參與陣仗。所有我們在上海期間見過的各部門負責人都在，雖然原本承諾會參與的VP因故還是忙不過來沒有機會到場。
- 美國Yum! Brands總部端，CPAO及Pizza Hut的負責人都親自遠端參與聽完完整簡報，並且提了很關鍵的問題。還有一位KFC的美國總部公關部同仁也全程參與，給了我們十分正面的評價與提問。
"You get Jonathan(CPAO) and Scott (president of Pizza Hut) dialed in.
That is impressive!"
That is impressive!"
一切都值得了。真 的。
舉杯，用Eileen帶來的香檳，我們一起慶祝我們漂亮完成任務！
2008/08/18
Countdown for the final KFC China Presentation
Almost! Close! Nearly done! Let's try our best and rock them!!!!
Please pray for me, folks, because I will be one of the two presenters for this HUGE project. The other person will be Eileen, my respectful American classmate. We will be presenting for our direct client, KFC China team, some faculty from our school, and some Yum! Brands US participants. This latter part is actually the most challenging part of this presentation, because they nearly know NOTHING about our project!
We will figure it out. We will!
Lord, I need the power from you, and I need YOU to walk with me. I DO.
2008/08/15
我認識的旅遊達人even54：詳見「壯遊 素食背包客EVEN」
如果你/妳覺得我去過的地方夠多夠奇特，你/妳一定要去讀Even54的BLOG：壯遊，素食背包客EVEN，聽她自助行走過三十幾個國家的故事（註）。她目前從印度開始慢慢寫，未來可以延展到她的絲路之旅、歐陸走透透之旅、亞洲隨行、北非略影以及大洋洲的故事。
在「我為什麼要出國工作」的段落裡她提到了：
就算很多的跡象顯示她似乎不該走這一趟，她最後還是大膽前進了：
然後她的印度之旅從下飛機開始就曲折.....
就別等待了，快去Even54的BLOG看圖文並茂的故事吧！
(註)Even54的經典行 *與我重複的國度/地區，發現我是小咖了吧～*
絲路之旅：俄國、哈薩客、烏茲別克、吉爾吉斯、新疆、河西四郡、西安 66天 10萬
歐洲之行：葡、西、法、德、義、瑞士、荷、比利時、斯洛文尼亞、斯洛伐克、梵諦岡、 奧、匈、捷、波蘭、愛沙尼亞、拉脫維亞、立陶宛 90天 17萬
亞洲隨行：中國大陸幾乎全部、越、泰、港澳、日、汶淶、星、馬、印度、不丹 南亞九個月半 17萬
北非略影：突尼西亞、摩洛哥 1個月 5萬
大洋洲：紐西蘭
在「我為什麼要出國工作」的段落裡她提到了：
人家說養成一個習慣只要七天，我希望能習慣環境，走在路上不會一直盯著公車或是攤販驚訝的大呼小叫，看到城市居民特有的文化（像是男生牽手、戴特殊帽子之 類的事）也能像看到台北人行道上小綠人一樣習慣，對於當地居民過度關心好奇的眼光也能像明星一樣習以為常，總之，就是像人行道上的落葉一樣，經過偶爾會看 上兩眼，有點引人注意，但又很自然。
所以，我打算去另一個城市住一段時間
就算很多的跡象顯示她似乎不該走這一趟，她最後還是大膽前進了：
神明告訴我，此行有難
好像要做什麼重要的事都要去龍山寺、行天宮求個上上簽回來才安 心，大學在易理術數研究社待過一段時間，也曉得簡單測掛、八字什麼的，知道我的命在出國的那年會遇到12年一次的大劫
...在已經確定要出國、機票買好、什麼都準備好的時候，該是去龍山寺了...
我的問法很簡單。第一個問題「出國好不好」，兩個反面。換個方式問好了「出國安不安全」，兩個反面。那再換個問題好了......，連續13個沒筊。回家算了算，出現連續13個沒筊的機率是一千四百九十萬分之一，台灣大樂透中獎機率是13,983,816，比大樂透還難！！！心慌意亂的過了幾天之後，去龍山寺，這次連續擲出三個沒筊之後，我就放棄了。
回家心理想著，怎麼辦？From:02 問卜-連續13沒筊，比大樂透難
然後她的印度之旅從下飛機開始就曲折.....
當我走出機場，面對厚厚人牆，清一色男性，沒有一個人微笑，而且都盯著我不發一語，唯一女性是旁邊跟著蒼蠅，手上抱著小孩的乞丐！感覺他們正在密謀一件事，所以監視我。我有點害怕，等著AIESEC的人的過程中，越等越害怕，尤其是乞丐不斷來要錢，而我身上沒有盧比，過了晚上11點AIESEC的人一直沒有出現，又聯絡不到！我對著這些離我約1.5公尺的人大叫"Don't stare at me"，好像我說的話是火星話，沒人對我說一句話，就是圍著我盯著我。From: 05 初見-等無人
就別等待了，快去Even54的BLOG看圖文並茂的故事吧！
(註)Even54的經典行 *與我重複的國度/地區，發現我是小咖了吧～*
絲路之旅：俄國、哈薩客、烏茲別克、吉爾吉斯、新疆、河西四郡、西安 66天 10萬
歐洲之行：葡、西、法、德、義、瑞士、荷、比利時、斯洛文尼亞、斯洛伐克、梵諦岡、 奧、匈、捷、波蘭、愛沙尼亞、拉脫維亞、立陶宛 90天 17萬
亞洲隨行：中國大陸幾乎全部、越、泰、港澳、日、汶淶、星、馬、印度、不丹 南亞九個月半 17萬
北非略影：突尼西亞、摩洛哥 1個月 5萬
大洋洲：紐西蘭
2008/08/13
2008/08/12
Visitors! Visitors! Visitors! Visitors!
Aug 18, Thomas Chang + 王叛逆 the dog!, NTUMUN senior arriving from Seattle(SEA).
Aug 23 ~ 27, Sunny Hsiao, cousin from Mom's side arriving from New York(JFK).
Sep 23 ~ 26, Thomas Chen's lovely family with 2 cuties, uncle + aunt + cousins from Dad's side flying with me all the way from Taiwan(TPE)=>San Francisco(SFO)=>Chicago(ORD)!
YAY!!!!! I LOVE VISITORS!!!!!!!
Will YOU be the next person to come?
 |
| From Thomas's 王叛逆 |
Sep 23 ~ 26, Thomas Chen's lovely family with 2 cuties, uncle + aunt + cousins from Dad's side flying with me all the way from Taiwan(TPE)=>San Francisco(SFO)=>Chicago(ORD)!
YAY!!!!! I LOVE VISITORS!!!!!!!
Will YOU be the next person to come?
2008/08/11
Always So Recharged After Visiting O'Neil's
I had a wonderful dinner with my host-mom and dad again today, at their lovely house. The walk to their place was as pleasant as always. I sat at their porch for the swing, listening to the wind of Chicago and myself, nothing else, for around 10 minutes. That feeling was just.... so release, and so like home :)
The food, not to mention, was so wonderful again. Salad was prepared by Joan with all veggies from their own garden while grilled beef, green pepper and squash was prepared by Pat.
They welcomed me back to the US from Shanghai, and shared with me all their experiences and photos in Beijing. They went there around a week before me. We had really deep talk about the country, our impressions, their learning from their American friends who is working there right now, and my learning from the KFC project as well as all the energetic people I met there.
"You indeed live in an interesting time in history." Pat said. He encouraged me to use my talent in the time to come, and be brave to all of the unpredictables and the adventures ahead. Because, "no one knows what will happen next anyways! And you've already equipped with something so valuable and admirable." These might not be the precise words he told me. Nevertheless, I found the long lost power at that moment, from those talks, from that home.
Praise the Lord! You raise me up and put me back together again through your magic channel and amazing words. The way ahead is still winding, but
 |
| From Summer Random... |
They welcomed me back to the US from Shanghai, and shared with me all their experiences and photos in Beijing. They went there around a week before me. We had really deep talk about the country, our impressions, their learning from their American friends who is working there right now, and my learning from the KFC project as well as all the energetic people I met there.
"You indeed live in an interesting time in history." Pat said. He encouraged me to use my talent in the time to come, and be brave to all of the unpredictables and the adventures ahead. Because, "no one knows what will happen next anyways! And you've already equipped with something so valuable and admirable." These might not be the precise words he told me. Nevertheless, I found the long lost power at that moment, from those talks, from that home.
Praise the Lord! You raise me up and put me back together again through your magic channel and amazing words. The way ahead is still winding, but
"Your word is a lamp to my feet And a light to my path." (Psalm 119:105)
I believe in YOU, not myself. Fully rely on you.
2008/08/10
Waiting
等待一個人，走過來輕聲問候
等待一個人，陪伴我談天說笑
等待一個人，一起來分享喜憂
等待，等待那個人
只是，不知道要到甚麼時候
我等的那個人才會發現，我的等候
只是，不知道要到甚麼時候
我癡心等待的那個人，他才會發現，我的等候.....
等待一個人，陪伴我談天說笑
等待一個人，一起來分享喜憂
等待，等待那個人
只是，不知道要到甚麼時候
我等的那個人才會發現，我的等候
只是，不知道要到甚麼時候
我癡心等待的那個人，他才會發現，我的等候.....
這是一首國中時候寫的歌，最近不知怎的，意外的回到了腦海不斷迴唱。
尤其今天感覺到那巨大的寂寞之後。
Party很棒，煙火很美，食物很讚，醇酒很香
可是我依然感覺到巨大無比的寂寞，一直盪開、盪開、盪開。
等待一個人......
你為甚麼不、為什麼不！！
なみだが出たよ、くるしいだから。。。
誰が助けって下さい！
2008/08/09
單身快樂
擁有選擇權快樂~
請找個他愛妳比妳愛他多的人。
請找個妳會在看完奧運會忍不住想打電話給他嘰嘰呱呱分享，結果卻被他先撥電話來嘰嘰呱呱吵妳的人。
請找個會為妳飛來妳身邊，不是總等著妳飛過去他那個時區的人。
請找個會為妳隨口提的一個地點到google earth上尋尋覓覓，然後把妳一起帶去散步的人。
請找個會埋頭奮力工作，但是會跟妳約定下次通電話、見面時間的人。
請找個不只記得照顧妳，還記得連帶默默照顧著妳重視的朋友的人。
請找個單單純純對身邊的人伸出援手，讓妳會為他的犧牲小我感動的人。
請找個會把他的朋友都介紹給你，也很樂意認識妳每個朋友的人。
妳知道我在對誰說話的 :) Cheers!
請找個他愛妳比妳愛他多的人。
請找個妳會在看完奧運會忍不住想打電話給他嘰嘰呱呱分享，結果卻被他先撥電話來嘰嘰呱呱吵妳的人。
請找個會為妳飛來妳身邊，不是總等著妳飛過去他那個時區的人。
請找個會為妳隨口提的一個地點到google earth上尋尋覓覓，然後把妳一起帶去散步的人。
請找個會埋頭奮力工作，但是會跟妳約定下次通電話、見面時間的人。
請找個不只記得照顧妳，還記得連帶默默照顧著妳重視的朋友的人。
請找個單單純純對身邊的人伸出援手，讓妳會為他的犧牲小我感動的人。
請找個會把他的朋友都介紹給你，也很樂意認識妳每個朋友的人。
妳知道我在對誰說話的 :) Cheers!
2008/08/08
雜感
從酒吧走回家路上，深夜街頭的涼意已經再次揭示了這北方城市的威力。
我卻默默的，默默的享受起與你們並肩同行的溫暖，開始想像：往後，我會多麼懷念這樣一起吵吵鬧鬧走回家的日子。
因為現在我們一起走回的「家」將從九月起同時變成我們的一項回憶。
你們將會在南、我在北。
也說不定很快，你們在東，我在西。
手機裡的一封簡訊，讓我莫名的期待起一通久違的電話。
卻又在同時，除了倒數著回家的日子，我也開始倒數起了新的老面孔降臨的日子。
不是還有別的八月客人嗎？我望著、望著的那通電話和那幾天怎麼都沒有來臨，眼看可能就要錯過了呢？
出門散步到校園裡為隱藏景點打勾勾，硬是拖了人陪我一起去的用意也是懶得承認自己在這個時機點上還甚麼人也捉不著靠不住，同時洗腦自己獨樂樂不如眾樂樂嘛....
人的情緒，對於周圍的人、環境、場景、氣味果真還是很敏感的。
或許我太早斷言自己對這個客居地的觀感和喜惡了吧.....
我卻默默的，默默的享受起與你們並肩同行的溫暖，開始想像：往後，我會多麼懷念這樣一起吵吵鬧鬧走回家的日子。
因為現在我們一起走回的「家」將從九月起同時變成我們的一項回憶。
你們將會在南、我在北。
也說不定很快，你們在東，我在西。
手機裡的一封簡訊，讓我莫名的期待起一通久違的電話。
卻又在同時，除了倒數著回家的日子，我也開始倒數起了新的老面孔降臨的日子。
不是還有別的八月客人嗎？我望著、望著的那通電話和那幾天怎麼都沒有來臨，眼看可能就要錯過了呢？
出門散步到校園裡為隱藏景點打勾勾，硬是拖了人陪我一起去的用意也是懶得承認自己在這個時機點上還甚麼人也捉不著靠不住，同時洗腦自己獨樂樂不如眾樂樂嘛....
人的情緒，對於周圍的人、環境、場景、氣味果真還是很敏感的。
或許我太早斷言自己對這個客居地的觀感和喜惡了吧.....
My Postcards Has Been from These Many Places....
To view my collection, please go check "Post Love from the World" at http://post-love.blogspot.com/
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View Larger Map
Shanghai Residency: Tour Diary- Posted on Inside IMC
Please check this following entry modified by Ateeq. I hope you are entertained by the words and the story :)
Shanghai Residency: Tour Diary
6 08 2008Medill IMC’s global residents are back from sumptuous Shanghai.
Shanghai was sizzling…in more ways than one. In the more apparent way, the weather was rather warm. It was common to experience temperatures up to 90 degrees during the day and, on top of that, the women among us had to wear business casual and high heels. But Shanghai also sizzled because it was a great trip in terms of the exposure we received to a new culture, new people and, of course, a new way of working.
19 students and two faculty members made the two week sojourn to China. The IMC student contingent was split into four groups. Two groups worked on the corporate side (Pizza Hut and KFC), while two teams were assigned ad agency projects (Draftfcb and McCann Erickson).
The team working on Dannon (a Draftfcb client) led a very healthy lifestyle during the trip as their work involved understanding breakfast preferences for Chinese locals. They woke up very early to be on the streets at 7 AM to observe food stands (and consequently fall asleep by 9 in the evening).
The Pizza Hut group had their entire schedule mapped out by by the client (including the weekends). The Pizza Hut staff also ensured that the team had their fair share of Pizza Hut cuisine!
Serious work in Shanghai
The KFC team tuned into amazing presentations one after the other and visited the offices of three client partners: Ogilvy-Shanghai (a creative agency), Synovate (a market research agency), and Tencent QQ (an online portal and instant messaging service).
The students assigned to Puma, a McCann Erickson client, also found themselves traversing the Shanghai streets to visit sports stores. McCann Erickson had given the IMCers a lot to explore, and they were assigned to build Puma’s brand image in the face of stiff international and local competition.
IMC’s global residency teams also listened to a presentation by Yum! Brands on KFC, Pizza Hut and East Dawning (a Chinese fast food restaurant). The same afternoon Prof. Frank Mulhern gave a talk on “What is IMC” for Yum! Brands - China employees and had in-depth discussions with them afterwards.
The KFC team with employees of YUM! Brands - China
It wasn’t all work though. Yes, we worked hard, but we played even harder. We went out at night. The students collectively tried many cuisines around Shanghai. Several of us took a trip on Huangpu River to appreciate the magnificent night view.
The IMC Welcome Drink on the night of July 7 was a great success. The venue, Bar Rouge, has a breathtaking view and served as a great treat for the newly arriving IMCers. In addition to the touring group, 7 alumni and 6 from the upcoming class of 2009 joined us (even though only two were part of my contact list). 3 more potential IMC candidates also arrived to pleasantly surprise us, and one of them had traveled all the way from Beijing!
Before returning we also gathered for a Shanghai experience-sharing dinner. We also united once more to celebrate the birthdays of our beloved Prof. Mulhern and classmate Bronwen Murray.
All in all we had a great time in Shanghai.
……….Wendy Hsiao-wen Chen
Happy Valentine's Day! 五月天+陳綺貞-"私奔到月球" for U!
Everyone: Happy Chinese Valentine's Day :D
(信)其實妳 是個心狠又手辣 的小偷
(信)我的心 我的呼吸和名字 都偷走
(綺)你才是 綁架我的兇手 機車後座的我 吹著風 逃離了平庸
(信)這星球 天天有五十億人 在錯過
(信)多幸運 有妳一起看星星 在爭寵
(綺)這一刻 不再問為什麼 不再去猜測
(合)人和人 心和心 有什麼 不同
(合)一二三 牽著手 四五六 抬起頭
七八九 我們私奔到月球
讓雙腳 去騰空 讓我們 去感受
那無憂的真空 那月色純真的感動
(信)當妳說 太聰明往往還是 會寂寞
(信)我笑著 傾聽孤單終結後 的靜默
(綺)看月亮 像夜空的瞳孔 靜靜凝視你我 和我們擾嚷的星球
(信)靠近妳 怎麼突然兩個人 都詞窮
(信)讓心跳 像是野火燎原般 的洶湧
(綺)這一刻 讓命運也沉默 讓腳尖劃過
(合)天和天 地和地 緣分的 宇宙
五月天&陳綺貞~私奔到月球
作詞：阿信 作曲：阿信 演唱：五月天+陳綺貞
(信)其實妳 是個心狠又手辣 的小偷
(信)我的心 我的呼吸和名字 都偷走
(綺)你才是 綁架我的兇手 機車後座的我 吹著風 逃離了平庸
(信)這星球 天天有五十億人 在錯過
(信)多幸運 有妳一起看星星 在爭寵
(綺)這一刻 不再問為什麼 不再去猜測
(合)人和人 心和心 有什麼 不同
(合)一二三 牽著手 四五六 抬起頭
七八九 我們私奔到月球
讓雙腳 去騰空 讓我們 去感受
那無憂的真空 那月色純真的感動
(信)當妳說 太聰明往往還是 會寂寞
(信)我笑著 傾聽孤單終結後 的靜默
(綺)看月亮 像夜空的瞳孔 靜靜凝視你我 和我們擾嚷的星球
(信)靠近妳 怎麼突然兩個人 都詞窮
(信)讓心跳 像是野火燎原般 的洶湧
(綺)這一刻 讓命運也沉默 讓腳尖劃過
(合)天和天 地和地 緣分的 宇宙
2008/08/06
Off We Go To Shanghai- Posted on Inside IMC
In the very beginning, I wrote this for Lakshmi's "The Fourth Quarter" newsletter. But I shared the entire article with the Branding Committee, too, to get it posted.
Feels really good about the update somewhere else, in a more formal way :)
Feels really good about the update somewhere else, in a more formal way :)
Off We Go To Shanghai
30 06 2008While most of our classmates are all over the country working hard at their individual residences, a group of us have been hanging out in Evanston for the past two weeks. What have we been up to? Here’s a short update from those of us going on the Global Residency!
This summer, 19 IMC students are heading to Shanghai for two weeks as part of the first-ever Global Residency program. Accompanied and advised by two professors, Tom Hayden and Frank Mulhern, students formed teams to work on four projects for three multinational companies: Yum! Brands (KFC), Yum! Brands (Pizza Hut), Draftfcb (client: Kraft), and McCann-Erickson (client: Puma). We had three days of mini-courses and meetings before leaving for Shanghai and will be on-site from July 7 to 18. But that’s not all. All the teams will keep working on their project after they return to the U.S. The final presentation and proposals to our respective clients will keep us busy until the end of August. Our first class was on Wednesday, and we were so inspired by Don Schultz’s lectures and the guest speakers’ presentations. In a very short time, we learned a lot about marketing in China from both Don and Ron Jacobs, president of Jacobs & Clevenger. Both of them also made some observations about global marketing, especially the Indian and Japanese markets, to help immerse us in “a whole new world” outside the U.S.
Prof Martin Block joined us on Thursday afternoon to introduce newly updated research that was conducted in China for 10 quarters up till the first 2 quarters of this year (it’s REALLY FRESH!). Besides the lectures, students had to deliver a presentation that afternoon on eight areas in the Chinese market using a new tool called MindManager (mind-mapping software). We had another assignment due the next day: each team was to present their discoveries so far on their specific projects (KFC, Pizza Hut, Puma and Kraft). You know what made that difficult? The four teams either got a) very limited information about the project, b) too much information about the project, or c) some information about the project in Mandarin Chinese! The challenge continued when Don Schultz gave us 1.5 hours (originally the lunch break) to shift our product-focused presentations to customer-centric ones. Who are our consumers? What do we know about them? What more do we aspire to know about them?
Currently all four groups are raring to go. We will meet as a full team again on Tuesday, July 1 and then fly to Shanghai for our exciting on-site exploration. We will definitely work as hard as everyone else doing individual residencies!
……….Wendy Chen
2008/08/05
2008/08/03
一天超過12小時的KFC與麥當勞，夠了
我要來去癱軟睡覺了，真的夠了=.=
明天我要出門去玩耍，然後回來開Morocco摩洛哥的會。
恐怕跟Morocco蜜月完我還是得回到KFC的懷抱......GOSH!
明天我要出門去玩耍，然後回來開Morocco摩洛哥的會。
恐怕跟Morocco蜜月完我還是得回到KFC的懷抱......GOSH!
2008/08/02
Long TIme No See! Tomato Soup & Great W Dish!
 |
| From Guten Appetit |
Dala~ Ladies and gentlemen, Wendy finally made something delicious again! It didn't mean that I have not cooked for a long time. I was just so lazy to take photo of my dish and then publish them. My new try today was a beef based tomato soup with green onion, onion, fish balls, and green beens. I also quickly fried some bok choy with garlic and put them on the side of the rice.
Myriam tasted the soup, and she could comment on the taste. My personal take was- it is AWESOME :D
I don't have recipe for it. I just randomly added some salt, some sukiyaki sauce, and some Japanese Hondashi in the soup. I've told everyone, you need talent to cook something Chinese!
2008/08/01
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