2008/07/10

Shanghai Brief Update- on behalf of IMC Global Residency Team

First, we are always burning, because of the horribly hot weather and the tasks. It's common to have ninety some degrees here in the day time, and you are right, we are still weaning business casual and high heels. The Dannon team's work on understanding the breakfast preference for Chinese people made them live a extremely healthy life- wake up very early to go on street observing breakfast stands starting by 7 a.m., and fell asleep by 9 p.m. The team of Pizza Hut got their every single moment (almost) agenda arranged by the client, including Saturday and Sunday! The KFC team listened to amazing presentations one after another, and have visited two other partners including Ogilyvy Shanghai- creative agency and Synovate- market research agency in their office. I am sorry that I have not heard about anything from the McCann(Puma) team yet. I will try to update you when I can :)

(Ogilvy Visit)From 0807-Shanghai


Work hard, and sure shall we play harder. People collectively have tried many cuisines around Shanghai. Several have taken a boat trip on Huanpu River at night to appreciate the magnificent night view. The IMC Welcome Drink at night of July 7 was extremely successful. The venue- Bar Rouge- got breathtaking view, which indeed served as a great treat for the newly arrived IMCers. Both advisers joined us, most global residency people showed up, and we were privileged to have around 7 alumni joined us from class of 2002 to 2007. Six class of 2009 IMCers came while only two of them were in my contact list. Three more potential IMC candidates came unexpectedly, and one of them traveled all the way from Beijing!

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