Free "Viral" Promotion - "Mark Lives in IKEA"
Thanks to Courtney, we were introduced with this "accidentally successful" free promotion for IKEA by a homeless comedian Mark. Mark got some problem with his apartment, so he happened to think of this alternation to "move into IKEA" for a week. He contacted with them and got a "go ahead" from IKEA, so he moved in literally and recorded his life in IKEA==> putting them online ==> receiving a lot media attention & exposure for that week.
Mark said he didn't receive any money from IKEA, believe it or not. Anyways, this "accident" gave IKEA free advertisement without paying a dime!
Enjoy his hilarious site~ http://www.marklivesinikea.com/
To companies who possess, or are passionate about obtaining and maintaining global reputation, Wendy is the diligent and professional digital marketer who is experienced in digital marketing, is always energetic about solving challenges in the new media field to help the business grow, and can optimize her contributions by utilizing her multilingual and multicultural background.