2008/05/16

Free "Viral" Promotion - "Mark Lives in IKEA"



Thanks to Courtney, we were introduced with this "accidentally successful" free promotion for IKEA by a homeless comedian Mark. Mark got some problem with his apartment, so he happened to think of this alternation to "move into IKEA" for a week. He contacted with them and got a "go ahead" from IKEA, so he moved in literally and recorded his life in IKEA==> putting them online ==> receiving a lot media attention & exposure for that week.

Mark said he didn't receive any money from IKEA, believe it or not. Anyways, this "accident" gave IKEA free advertisement without paying a dime!

Enjoy his hilarious site~ http://www.marklivesinikea.com/
at 03:19
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